"You don't wear it, you live it."

I am not one to go on rants about magazines or advertisements all too often. Usually, I try to take the “high road” from all the dramatic nuances. BUT, I was flipping through the pages of the December Allure and came across an advertisement for Philosophy perfume that was named, Grace. This ad was the deepest ad I have ever seen in my entire life. See for yourself below…

Not to mention the fact that this sounds like
something Audrey Hepburn would have said...

But it really got me to thinking and kind of stuck with me. Obviously, they are trying to create a persona that people can become by using this perfume. But it could go either way. That person could be thinking, “so what, am I less of a person if I do not wear this perfume…?” I am sure that is not what Philosophy was trying to do, but they definitely achieved their goal of making a statement.